Forget what you have been told you should do or should be. Instead ask yourself, “What do I want?

You have no idea how much the shoulds are running your life, holding you back, stealing your joy, and making you question your worth on a daily basis.

I didn’t—until I committed to eliminating all shoulds from my life, starting with the actual word “should”.

“F the Shoulds is like Windex for the soul. Pick this book up anytime you need to remember what really matters.”

Kathryn Budig,
author of Aim True and founder of Haus of Phoenix

order now and 

F THE SHOULDS!

Learn how to listen to what it is that you truly feel & want so that you are living your most present, aligned, and alive life.

This book will
lead you to:

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Recognize the “shoulds” that are at the root of your doubts, fears, resentment, and shame.

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Recognize the “shoulds” that are at the root of your doubts, fears, resentment, and shame.

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Call out the BS stories you create and believe about yourself.

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Quit questioning your ENOUGH-NESS.

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Stop beating yourself up over the “should haves” and what already happened.

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Build a direct line to your intuition and integrity.

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Cut out your excuses and procrastination.

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Be empowered to be a YES TO YOU.

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Embrace, heal, and own who you are fully each day.

In F THE SHOULDS. DO THE WANTS, I take you on my personal journey of uncovering all of the deep-rooted implications of the word “should” and how it Fs with us on a daily basis.

Through my personal stories, powerful insights, and simple yet impactful tools, you will gain the daily self-awareness and empowerment that this one-word life hack gives me.

“This book reveals how much of our lives have been constructed based on how our choices look to others instead of how they feel to us. Tricia gifts us a powerful tool in self-awareness—constantly guiding us back to asking, ‘What do I really want?’”

Amber Rae, best-selling author of Choose Wonder Over Worry and The Answers Are Within You

F THE SHOULDS. DO THE WANTS. takes you on a journey of healing & self discovery as it exposes the deeply rooted ways that shoulds are running your life and manipulating how you feel about yourself.

“As I always say, SHOULD IS AN ASSHOLE, and Tricia Huffman’s is the voice you want in your ear to teach you how to stop shoulding on yourself.”

Jennifer Pastiloff, best-selling author of On Being Human

Praise for
F THE SHOULDS.
DO THE WANTS.

“As I always say, SHOULD IS AN ASSHOLE, and Tricia Huffman’s is the voice you want in your ear to teach you how to stop shoulding on yourself. She’s effortlessly wise, spit out your coffee funny, and most of all, she’s authentic. She tells it as it is, but in such a way that we don’t ever lose hope. She’s the real deal.”

—Jennifer Pastiloff, best-selling author of On Being Human

“This Carrie Bradshaw quote from an episode of Sex In The City is something that has always stuck with me, ‘I wondered if “should” was another disease plaguing women…Why are we should-ing all over ourselves?’ F THE SHOULDS. DO THE WANTS exposes the varied ways that the shoulds ARE plaguing not just women, but everyone. Tricia powerfully yet compassionately shows how to get clear on what is weighing on you and the shoulds that are holding you back and keeping you from trusting your gut and who you are. Her work with shifting from shoulds and into wants gets us to living out the true joy of who we are.”

—Robyn Youkilis, 2x Bestselling Author, Wellness Coach and Influencer

“Tricia is delivering a really powerfully concept that slows down our process and lets us look at what is motivating our behavior. It is an incredibly powerful life hack.”

—Dan Peres, award-winning editor in chief of Details and author of As Needed for Pain

“Tricia is that no nonsense best friend that you want on your A team to make sure you don’t travel down the tunnel of despair and stay there. Her simple and fun approach is easy to follow and make a part of wellbeing rituals.”

—Koya Webb, author of Let Your Fears Make You Fierce

“In a world where so many are seeking a deeper connection to themselves, their purpose and to their own worth, Tricia guides us to this simple yet powerful concept showing us that by reframing our word choice we are reframing our relationship to ourselves and our lives.”

—Karen Salmansohn, best-selling author of Think Happy

“Tricia is one of the most inspiring, open hearted souls I know. She’s the guide you need when you’re seeking freedom from your excuses and self doubt. If you’re ready to step into your full, joyous self and be the person you’re meant to be, let Tricia lead you the way there!”

—Cathy Heller, top podcast host, business coach and best-selling author of Don’t Keep Your Day Job

“In a world that’s constantly demanding so much from us, it can feel easy to lose yourself and feel disconnected from your passions. Tricia has a down to earth and compassionate way to help us reclaim our lives.”

– Jessica Ortner, NYT Bestselling Author

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Available in audiobook, digital, and paperback. 

About the author

Tricia Huffman, aka Your Joyologist, is a rock and roll roadie at heart and by first career. She is a podcast host, speaker, coach who specializes in working with those in the public eye to keep them in integrity with who they want to be while also enjoying the life they are living. She is known for sharing real talk with heart, calling you to uncover and honor who YOU are, and empowering you to claim your joy daily via her social media, Claim it! Podcast, Your Joyologist product line, Own Your Awesome daily inspiration App, and everything that she does.

She is based in Los Angeles, where she is raising her strong willed, independent, creative daughters and F-ing the shoulds while claiming joy daily.

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Photography by Jen Rosenstein
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